The Importance Of Pricing:
Pricing your goods & services right is essential to making a business profitable. It affects every element of the sales cycle, from attracting customers to sealing deals. Even so, many companies make these decisions from gut feeling or on the back of a napkin at best . Such a crucial element of business success can't be left to chance in today's environment so what if it were possible to predict exactly the right price to maximise your revenue? The answer lies with data.
As outlined in the previous post, there is an increasing cost of dealing with customer queries and complaints. A cost that can potentially be millions, but is something that can be fixed.
If you're thinking about learning Alteryx, or simply interested in what it can be used for, you have come to the right place. The aim of this blog is to give you an understanding of how to get started using Alteryx and to provide some resources that I have found helpful.
Customer expectations are higher than ever. Customers are more demanding, want to feel important and know that they are "always right". This is largely down to the ever increasing number of companies out there providing similar products and services, meaning customer satisfaction can be a key way to attract and keep important customers.
We're excited to celebrate the first successful quarter of Flexpertise, our new subscription service offering hours-based advice, training and support from our qualified Tableau & Alteryx consultants. We've already solved some fascinating challenges for our clients, including churn, elastic pricing, CRM utilisation and many more.
Germany? Brazil? Spain?
We went for France at the beginning and...we got right. How did we do it? Well, we used data.
At CDO Partners we are big on data and we looked at player's statistics to "predict" the result of the World Cup. Many other companies attempted to do the same but they got it wrong. So what did we do differently to make us effectively predict France's victory in Russia?
Our approach was based on the single player rather than on historical teams' performances or players' international experience. We adopted a combined approach that looks at the players' performance over the last year as well as their value on the market.
- Players' Performance: the combination of player-level aggregated data and statistics from last season resulted in an indicator of the player's form at the beginning of the world cup
- Players' Value: the market value of every single player taken from the end of last season
This month we saw the return of the data visualisation event of the year; Tableau Conference Europe 18. We at CDO Partners had the privilege to attend for the second year in a row, returning with our now expanded team.
Tuesday saw Tableau finally release their long anticipated data preparation tool, alongside their Tableau 2018.1 update for desktop.
We've recently been working with a range of organisations to help with preparing and analysing their data for submission to the government's Gender Pay Gap reporting service. Beyond the regulatory requirement to report the data, there are significant benefits to using data to understand your gender pay gap, including:
- Get ahead of future regulatory compliance
- Be able to rapidly identify not just what the issues are but how and why they occur
- Reduce risk of legal and reputational damage
- Demonstrating a transparent and fair organisational culture
- Improved company image helping hiring and retention
Below you can find our interactive visualisation of the submitted data, with a breakdown by industry, company and region - see where your company compares!
We'll be publishing more on this in the coming weeks on this topic but if you'd like to explore the data further or get in touch to discuss how we can help check out our services page for more information.