The Importance Of Pricing:
Pricing your goods & services right is essential to making a business profitable. It affects every element of the sales cycle, from attracting customers to sealing deals. Even so, many companies make these decisions from gut feeling or on the back of a napkin at best . Such a crucial element of business success can't be left to chance in today's environment so what if it were possible to predict exactly the right price to maximise your revenue? The answer lies with data.
As outlined in the previous post, there is an increasing cost of dealing with customer queries and complaints. A cost that can potentially be millions, but is something that can be fixed.
Customer expectations are higher than ever. Customers are more demanding, want to feel important and know that they are "always right". This is largely down to the ever increasing number of companies out there providing similar products and services, meaning customer satisfaction can be a key way to attract and keep important customers.
We're excited to celebrate the first successful quarter of Flexpertise, our new subscription service offering hours-based advice, training and support from our qualified Tableau & Alteryx consultants. We've already solved some fascinating challenges for our clients, including churn, elastic pricing, CRM utilisation and many more.