The Making Data Work Blog

The Future of Revenue Management: Elastic Pricing Using Analytics

[fa icon="calendar'] 23-Aug-2018 15:30:00 / by Robert Bramwell posted in Customer Service, 2018, Agile, Revenue, "alteryx"

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The Importance Of Pricing:

Pricing your goods & services right is essential to making a business profitable. It affects every element of the sales cycle, from attracting customers to sealing deals. Even so, many companies make these decisions from gut feeling or on the back of a napkin at best . Such a crucial element of business success can't be left to chance in today's environment so what if it were possible to predict exactly the right price to maximise your revenue? The answer lies with data. 

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Getting Started with Alteryx

[fa icon="calendar'] 10-Aug-2018 15:32:00 / by Oli Skinner posted in "alteryx", 2018, data, StorytellingWithData, Data Prep

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If you're thinking about learning Alteryx, or simply interested in what it can be used for, you have come to the right place. The aim of this blog is to give you an understanding of how to get started using Alteryx and to provide some resources that I have found helpful. 

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World Cup Predictor: how to get it right

[fa icon="calendar'] 24-Jul-2018 12:30:00 / by Matteo Pilotto posted in "alteryx", 2018, StorytellingWithData, Making Data Work, Insider, Tableau, Visualisations

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Germany? Brazil? Spain?
We went for France at the beginning and...we got right. How did we do it? Well, we used data.

At CDO Partners we are big on data and we looked at player's statistics to "predict" the result of the World Cup. Many other companies attempted to do the same but they got it wrong. So what did we do differently to make us effectively predict France's victory in Russia?

Our approach was based on the single player rather than on historical teams' performances or players' international experience. We adopted a combined approach that looks at the players' performance over the last year as well as their value on the market.

  • Players' Performance: the combination of player-level aggregated data and statistics from last season resulted in an indicator of the player's form at the beginning of the world cup
  • Players' Value: the market value of every single player taken from the end of last season
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Using data to close the gender pay gap

[fa icon="calendar'] 18-Apr-2018 11:23:06 / by Morgan McCarthy posted in data, Tableau, Company Update, Making Data Work, "alteryx"

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We've recently been working with a range of organisations to help with preparing and analysing their data for submission to the government's Gender Pay Gap reporting service.  Beyond the regulatory requirement to report the data, there are significant benefits to using data to understand your gender pay gap, including:

  • Get ahead of future regulatory compliance
  • Be able to rapidly identify not just what the issues are but how and why they occur
  • Reduce risk of legal and reputational damage
  • Demonstrating a transparent and fair organisational culture
  • Improved company image helping hiring and retention 

Below you can find our interactive visualisation of the submitted data, with a breakdown by industry, company and region - see where your company compares! 

We'll be publishing more on this in the coming weeks on this topic but if you'd like to explore the data further or get in touch to discuss how we can help check out our services page for more information.

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