The Importance Of Pricing:
Pricing your goods & services right is essential to making a business profitable. It affects every element of the sales cycle, from attracting customers to sealing deals. Even so, many companies make these decisions from gut feeling or on the back of a napkin at best . Such a crucial element of business success can't be left to chance in today's environment so what if it were possible to predict exactly the right price to maximise your revenue? The answer lies with data.