The Importance Of Pricing:
Pricing your goods & services right is essential to making a business profitable. It affects every element of the sales cycle, from attracting customers to sealing deals. Even so, many companies make these decisions from gut feeling or on the back of a napkin at best . Such a crucial element of business success can't be left to chance in today's environment so what if it were possible to predict exactly the right price to maximise your revenue? The answer lies with data.
If you're thinking about learning Alteryx, or simply interested in what it can be used for, you have come to the right place. The aim of this blog is to give you an understanding of how to get started using Alteryx and to provide some resources that I have found helpful.
We're excited to celebrate the first successful quarter of Flexpertise, our new subscription service offering hours-based advice, training and support from our qualified Tableau & Alteryx consultants. We've already solved some fascinating challenges for our clients, including churn, elastic pricing, CRM utilisation and many more.
Germany? Brazil? Spain?
We went for France at the beginning and...we got right. How did we do it? Well, we used data.
At CDO Partners we are big on data and we looked at player's statistics to "predict" the result of the World Cup. Many other companies attempted to do the same but they got it wrong. So what did we do differently to make us effectively predict France's victory in Russia?
Our approach was based on the single player rather than on historical teams' performances or players' international experience. We adopted a combined approach that looks at the players' performance over the last year as well as their value on the market.
- Players' Performance: the combination of player-level aggregated data and statistics from last season resulted in an indicator of the player's form at the beginning of the world cup
- Players' Value: the market value of every single player taken from the end of last season
This month we saw the return of the data visualisation event of the year; Tableau Conference Europe 18. We at CDO Partners had the privilege to attend for the second year in a row, returning with our now expanded team.
We're proud to announce that our consultants are now officially certified in Alteryx, a brilliant data-wrangling tool that massively streamlines the process between data collection and valuable insights.
Historically, data preparation has been a lengthy process. From the days of clerks all the way up until the 21st century, people have been laboriously plugging away at tables and spreadsheets, often taking hours or even days to execute the most simple of tasks. Some businesses still spend hours of analyst time just moving cells around to format their data in a way that is useful. These days that's not necessary as we have powerful tools such as Alteryx to get the data faster from source to insight.